Skoda Auto Case Study Example | Topics and Well Written Essays - 500 words

Skoda Auto - Case Study Example Globally, Skoda Auto commands significant brand recall. Their claim to fame was always their pedigree. Skoda Auto realized the need to communicate information about its product features. The recent print campaign attempts that. In June last year, the company played the safety card. The advertising strategy is pitched on safety. So there is a mother and kid print ad, and the copy reads we fill our airbags with life.' The proposition was centered on the fact that Skoda automobile comes with six airbags - a feature that safeguards the owner and his little one. This feature targets customers who are safety conscious. "We use television commercials as part of the corporate branding strategy, while the print advertisements communicate the benefits," explains Vaid. The recent well built' television commercial is a 30-second film shot in exotic locales in Goa. It says that the car needs to be well built to carry one's loved ones. However, the contemporariness of models has a big impact on purchase decision. The perception of the car in terms of its performance and design, quality, sales and after-sales, cost of ownership, apart from brand image, all affect the purchase decision. Product quality has the highest correlation with brand image, Bhatia says.

CHOOSE A COUNTRY (OTHER THAN CANADA) AND AN ISSUE IMPACTING THE HUMAN Essay

CHOOSE A COUNTRY (OTHER THAN CANADA) AND AN ISSUE IMPACTING THE HUMAN GEOGRAPHY WITHIN THAT COUNTRY - Essay Example China is among the world’s greatest countries with a high human population. It is a dominant world economy with an increasing GDP, every year. Trade and development are two vital aspects that relate to globalization. It is evident from the GDP growth that China benefits from globalization in diverse aspects. Globalization, as a process, refers to the integration of regional economies, societies and cultures through enhanced networking and communication. Globalization is an aspect promoted by a synergy of socio-cultural, technological and economic aspects. It has social, economic, political and environmental implications on the china population. Globalization has notable social implications on the Chinese population as a vital aspect of human geography. Globalization supports diverse aspects of culture transformation across the country and the globe, as well. Interactions among the Chinese population and other world societies are responsible for diverse exchange of cultural ideas. Socio-cultural changes emanate from exchange and consumption of new products, knowledge about innovative ideas and transformations in lifestyles. Interactions between the Chinese and other world population gradually expose them to diverse thoughts. The Chinese acquire new cultural morals and different practices of life. Universal tendencies such as collaboration in common invention or trade system and linkages have extensive socio-cultural implications. They empower societies and people through improved understanding of the complexities of their relationships. Information sharing across the global society constitutes a central aspect of globalization. Global networks are forums for communities to share their experience, for instance. Networks may include professional platforms or forums for information exchanges. As the Chinese population interacts with the global society, they share experiences through global networks. This promotes a